Send a WhatsApp broadcast

Steps

  1. In Broadcasts, choose New broadcast.
  2. Basics — name it, set the channel to WhatsApp, and pick your WhatsApp sender number.
  3. Audience — choose the list. The wizard shows the recipient count and flags the 24-hour window that governs freeform messages.
  4. Content — choose an approved template and fill its variables from contact fields, or write a freeform message if you're within the 24-hour window.
  5. Review — confirm and save the draft, then send.

Tip

If you're reaching contacts who haven't messaged you in the last 24 hours, you'll need an approved template — so decide your content and get the template approved before you build the broadcast.

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