Tracking domains

A tracking domain makes open- and click-tracking links use your own branded subdomain instead of a shared one. This looks more trustworthy to recipients and is better for deliverability, because links point at your domain rather than a generic tracker.

Set one up

1. Go to Settings → Tracking domains and add a subdomain such as track.yourbrand.com.
2. Ariyes gives you a CNAME record to add at your DNS provider.
3. Add the CNAME, then verify.

Once verified, your tracked links use this domain. Use a subdomain you don't use for anything else (a track. prefix is conventional), so it's dedicated to link tracking.