Step conditions and branching

Conditions let a sequence react to engagement instead of blindly marching through every step.

What each step can do

Every step after the first can respond to what happened on the previous step:

• Skip this step if the previous was opened, clicked, or replied.
• Stop the enrollment if the previous was opened, clicked, or replied.

You can combine flags with AND / OR logic for finer control. Steps can also branch — skipping ahead to a specific later step rather than continuing in order.

Examples

• Stop emailing someone the instant they click, and hand them to sales.
• Skip a "did you see this?" nudge if the previous email was already opened.

Note on the first step

The first step has no previous step, so it shows a placeholder instead of condition controls — conditions always describe the step before the current one.