Contacts can store social profiles across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, WhatsApp, and more, along with follower counts.
This is especially useful for creator, agency, and influencer outreach. You can filter your audience by platform or by follower count — for example, building a segment of contacts with a TikTok following above a threshold — and then run a campaign, sequence, or broadcast to exactly that group.
Storing this data alongside your normal contact fields means you don't need a separate spreadsheet to manage creator relationships.